Channel Enablement

Fig Street Marketing Group is a full-service marketing agency with deep expertise in Channel Enablement developed over decades of helping technology companies build stronger, more effective relationships with their channel partners.

Through strategic planning, campaign execution, and partner engagement programs, we act as an extension of your team to activate partners, accelerate pipeline, and produce consistent results in a competitive landscape via multiple pillars of strategy.

Marketing Enablement

From campaigns-in-a-box to custom tailored initiatives and marketing operations support, we ensure partners have the right tools to empower their partners to market solutions effectively. Our goal is to reduce friction, shorten campaign deployment time, and help partners become confident, capable marketers of your brand.

Pre-Packaged Turnkey Campaigns (Campaign-in-a-Box:) Emails, landing pages, banners, social posts, and Calls To Action (CTAs) that are fully customizable and co-brandable.
Custom Campaigns: Solution-oriented or industry-specific campaigns built to meet partners’ Market Development Funding (MDF) budget needs.
Co-Branded Content Development: Sales presentations, brochures, videos, datasheets, case studies, and whitepapers that partners can use to generate interest and move prospects through the funnel.
Digital Advertising Support: Paid and organic engagement via LinkedIn and Google Ads, as well as retargeting and email marketing services—planned and executed on behalf of partners with concierge-level service.
MDF Campaign Execution: From conceptualization to reporting, we design, execute, and optimize campaigns that align with MDF eligibility requirements and partner goals.
Microsites and Landing Pages: Custom built, partner-branded web pages that drive campaign engagement and capture leads.
Partner Marketing Toolkits: Ready-to-use assets and templates organized for ease of use, available via partner portals or direct delivery.

With a skilled creative team that’s fully brand certified across our client base, we can ensure that the campaign assets we develop align with your company’s current corporate messaging and brand compliancy guidelines.

Incentive & Recognition

FSMG designs performance-based sales recognition and incentive programs that motivate channel partners to engage in desired behaviors by rewarding and celebrating top performers. Your incentive strategy isn’t just about spending dollars; it’s about driving partner action and garnering results.

SPIFF Programs: Fast-launch programs with clear rules, tiered rewards, and partner-friendly communications.
Gamified Training:Interactive quizzes designed to make learning fun and exciting to boost engagement by rewarding reps for completing training and building product expertise.
Tiered Partner Programs: Strategies and programs based on specific partner level, revenue goals or targeted SKU/model sales.
Performance Dashboards: Tools and reports to track participation, engagement, and sales performance.
Partner Awards & Recognition: From annual partner-of-the-year awards to spotlight content and success stories, we help you celebrate your top performers to the channel.
Contest and Campaign Design: Gamified promotions, lead-generation challenges, and product specific pushes that align to your business goals.
Events & Travel: From local sporting events to exotic global destinations, we plan, coordinate, manage every detail and provide onsite staffing so that your attendees – and YOU – will enjoy a seamless, memorable experience.

Support & Communications

Enablement isn’t a one-time event—it’s an ongoing relationship. FSMG acts as a true extension of your team, helping you stay top-of-mind and top-of-stack in your partner’s business by providing consistent communication, strategic planning, and day-to-day support to keep your partners engaged and aligned.

Partner Newsletters: Weekly, monthly or quarterly communications with campaign updates, new content, incentives, and calls to action.
Program Management: Dedicated account and program managers to coordinate across your internal channel, product and sales teams and channel partners.
Portal Content Management: Regular updates to your partner portal or Learning Management System to keep enablement materials current.
Partner Quarterly Business Review (QBR) Preparation: Presentation support, reporting, and alignment materials to facilitate quarterly business reviews.
Feedback Loops: Surveys, partner advisory councils, and engagement analytics to identify what’s working and what needs refinement.
Concierge Services: 1:1 support for partners looking to activate campaigns or request customized assets.

Ready to take your channel strategy to the next level?

Whether you’re launching a new program, re-engaging dormant partners, or refining your enablement strategy, FSMG brings the expertise, creativity, consistency, and execution power you need to make an impact.

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Let’s Work Together

Contact us for a complimentary needs analysis! Let’s discuss your specific marketing goals and discover how we can custom tailor a program to ensure your success.

CORPORATE EVENTS | CHANNEL ENABLEMENT | ENTERTAINMENT | MARKETING COMMUNICATIONS | CORPORATE TRAVEL