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The Plan

Marketing activities cannot achieve maximum effectiveness without a solid plan featuring consistent strategies that encompass a variety of mediums and venues.

At Fig Street Marketing Group, we understand what it takes to build a firm foundation from which to work and we will guide you through the steps to constructing a comprehensive plan designed specifically for your products and services. Moreover, we can help you stay on track by managing ongoing checkpoints throughout your execution phase.

Utilizing a balanced approach augmented with our proven methodology for program development and implementation ensures success at every stage of program planning and implementation:

• Development/Execution
  Where the rubber meets the road.
• Review/Check Points
  Ongoing checks and balances to ensure all programs are on target and performing as expected.
• Analysis/ROI
  Determining the success of the programs against goals and budgets as well as next steps.

• Discovery
  Determining goals, strategies and target audiences.
• Recommendations
  Our findings from the Discovery and our recommendations for your next steps.
• Budget
  Establishing a realistic and manageable budget for the final plan as well as the methodology for accurately tracking and reporting that budget.
• Development/Execution
  Where the rubber meets the road.
• Review/Check Points
  Ongoing checks and balances to ensure all programs are on target and performing as expected.
• Analysis/ROI
  Determining the success of the programs against goals and budgets as well as next steps.